Brochures are a main staple in nearly every therapist’s marketing arsenal. They’re simple to create and allow more room to inform than a business card. Small, easily distributable; they make for a fantastic drink coaster in a pinch. Who doesn’t enjoy the fine company of a brochure whilst passing time in a waiting room?
Traditionally, the hallmark of any good brochure is the bullet pointed list of benefits from the bodywork itself. It’s only natural for consumers to want to know what it is they’re actually getting for their money spent. Luckily for them, most therapists are eager to educate. And so all too often we’re found rattling on about all the benefits of massage, as we see them, and that, is a problem. Because the brochure isn’t meant for us to see, it’s meant for the consumer to read. Maybe this is the reason so many brochures end up as beermats or are found shoved in the bottom of the kitchen junk drawer, among the questionable batteries, rubber bands or that creepy troll with pink hair sitting on a pencil.
What we really should be asking before setting forth to create a brochure or any marketing material for that matter – what are the client’s benefits? From their perspective as they see it.
I propose an alternative way to look at the tried and true, brochure. IF I were MY client, what would be the reasons I would LOVE coming back for bodywork?
Benefits of massage:
- Promotes deep relaxation and aids in stress management thereby reducing cortisol levels.
- Helps relieve muscle tension, stiffness and spasms.
- May help relieve the occasional twitching eyelid syndrome when stressful situations arise such as mother in law “pops in” or a boss looking over your shoulder; deadlines.
- There is no deadline. You can schedule appointments whenever you want.
- Fosters faster healing of strained muscles and sprained ligaments, and depending on your therapist, may provide you with that awesome feeling to know that it’s okay you’re human and forget to stretch. There’s controversy over that subject anyways.
- Reduces pain and swelling; reduces formation of excessive scar tissue.
- Provides greater joint flexibility and range of motion; improves posture.
- It’s a fantastic option for lengthening muscles for those not comfortable sporting yoga pants.
- It’s also an incredible option for those who want to look better in yoga pants!
- Promotes deeper and easier breathing and better sleep, and who doesn’t appreciate a good night’s sleep?
- Reduces blood pressure, and will help you get out of your head and forget all of those hypothetical nouns that aren’t helping your high blood pressure anyways.
- Is always there for when you à JUST. NEED. A. BREAK.
- Helps relieve tension‐related headaches and effects of eyestrain.
- You get to close your eyes. WITHOUT worrying about one of the kids breaking something, a partner needing something or your phone begging.
- Strengthens the immune system which is just awesome. The taste of Zicam rapid melts are gross. Massage is better.
- Soothes aching overworked muscles and even better, you don’t have to work. You just lay there, and feel good.
- Fosters peace of mind; promotes a relaxed state of mental alertness for those who don’t like to listen to cheesy mediation tapes.
- Helps relieve mental stress; reduces levels of anxiety for those who don’t like to listen to cheesy meditation tapes.
- Enhances capacity for calm thinking and creativity, promoting those ‘ah ha’ moments towards future awesome happenings; mind body awareness.
The following should be recited super speedracer fast:
According to the AMTA, Side Effects May Include but are not limited to:
Dilates Blood Vessels, Replenishes Nutritive Materials, Reduce Heart Rate, Lower Pulse Rate, Increases Oxygen Saturation in Blood, Increases Platelet Count, Promotes Lymph Circulation, Reduces Lymph Edema, Improves Skin Condition, Reduces Stress, Reduces Anxiety, Promotes Relaxation, Increases Dopamine Levels, Increases Serotonin Levels
Reduces Epinephrine Levels, Decreases Pain, Relieves Muscular Tension, Relaxes Muscles, Reduces Muscle Soreness and Fatigue, Increases Range of Motion, Improves Motor Skills, Lengthens Muscles, Reduces Respiration Rate, Strengthens Respiratory Muscles, Improves Pulmonary Function and Your Personal Mojo Perception of Self, which is always good.